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HUNDREDPOWER JOURNAL

News & insights

Practical ideas for sourcing toys, planning orders and growing your range.

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Target Bullseye's Top Toys List 2026 — bright pastel toy showroom with the season's top toys

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Target's Top 50: What the Season's Biggest Retail Toy Edit Signals to Wholesale Buyers

On November 10, Target unveiled its Bullseye's Top Toys List for 2026: 50 toys starting at $4.99, more than half exclusive to the retailer, with over 1,000 toys under $10 in the assortment — and sensory play, from squishy figures to slime kits, gets its own trend heading. For wholesale buyers, the list is a read on what gets featured shelf space through December and a compass for the spring 2027 range: value price points, exclusive-feeling items, and collectible sensory formats.

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Target Bullseye's Top Toys List 2026 — bright pastel toy showroom with the season's top toys

Industry news

Target's Top 50: What the Season's Biggest Retail Toy Edit Signals to Wholesale Buyers

On November 10, Target unveiled its Bullseye's Top Toys List for 2026: 50 toys starting at $4.99, more than half exclusive to the retailer, with over 1,000 toys under $10 in the assortment — and sensory play, from squishy figures to slime kits, gets its own trend heading. For wholesale buyers, the list is a read on what gets featured shelf space through December and a compass for the spring 2027 range: value price points, exclusive-feeling items, and collectible sensory formats.

5 min read
Read article
Industry newsHUNDREDPOWER JOURNAL

Industry news

A Beat That Cut the Outlook: What Mattel's Q3 Says About Holiday Toy Demand

Mattel reported Q3 net sales of $1.81 billion and adjusted EPS of $1.30, beating profit expectations, but cut its 2026 sales outlook to 1%–4% growth as point-of-sale trends softened into Q4. The $88 million tariff-refund boost to margins is a one-off, and category demand is split — vehicles strong, dolls and preschool weak. Wholesale buyers should plan a value-sensitive holiday around proven sellers and keep costing at duties actually collected.

4 min read
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Heard, Not Decided: What the Supreme Court's November 5 Tariff Hearing Means for Wholesale Toy Buyers

Industry news

Heard, Not Decided: What the Supreme Court's November 5 Tariff Hearing Means for Wholesale Toy Buyers

On November 5, the U.S. Supreme Court heard oral arguments on whether IEEPA properly supports reciprocal and fentanyl-related tariffs, with educational toy company Learning Resources among the lead petitioners. No ruling was issued and tariffs remain in effect during review. For wholesale buyers, the signal is to keep costing at current duties, preserve duty records for any future refund, and keep 2027 assortments flexible for either outcome.

4 min read
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